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AVA GRUFT FW 24

Project Type

Photography Campaign

Date

October 2024

Location

Vancouver, BC

Role

Stylist & Creative Director

Styling Ava Gruft’s debut collection fresh from Vancouver Fashion Week, this campaign reimagines luxury with subversive tailoring, rich textures, and industrial details. Playing with dark, moody tones and deconstructed office wear, the styling captures a bold, rebellious elegance true to Ava’s vision.

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