Avery Sims is a stylist and fashion creative specializing in transforming brand visions into striking visual narratives. With a foundation in fashion marketing and an editorial approach to styling, she curates bold, fashion-forward campaigns that captivate and inspire. Her work bridges the gap between strategic storytelling and avant-garde aesthetics, offering small brands and personalities the creative direction they need to stand out. Rooted in collaboration, she prioritizes human connection, ensuring every project feels both intentional and innovative.
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STYLING PROCESS & PHILOSOPHY
Fashion is more than just clothing—it’s a language of self-expression, storytelling, and creative reinvention. My approach to styling balances bold experimentation with intentionality, ensuring that look have purpose, whether for an editorial shoot, a brand campaign, or personal styling.
CONCEPT & VISION
STYLING WITH NARRATIVE
Every project begins with a story—whether it’s evoking a mood, shaping a character, or visually representing your brand identity. I take time to understand your vision and goals, curating mood boards, references, and creative direction to establish a strong foundation.
CURATION & SELECTION
CREATIVE RE-INVETION
I believe in reinterpreting garments in unconventional ways, proving that fashion isn’t about trends—it’s about vision. I carefully source pieces, focusing on unexpected pairings, texture play, and silhouettes to create fresh, editorial-driven looks. This process isn’t just about putting together outfits—it’s about crafting your distinctive visual identity.
COLLABORATION & ADAPTABILITY – FASHION AS EXPRESSION
Styling should feel authentic, aspirational, and deeply personal. I thrive in dynamic, collaborative environments, ensuring that your voice is heard while staying committed to the overall vision. My goal is to make sure the styling feels not just visually striking but also aligned with your individuality.
EXECUTION & REFINEMENT – MINDFUL STYLING
On set, I fine-tune every detail, from styling adjustments to how garments move on camera, making sure the final look feels both effortless and impactful. I believe in sustainability through styling, maximizing existing pieces and using intentional wardrobe choices to push back against overconsumption. Fashion should be exciting, expressive, and always evolving—but it should also be thoughtful and purposeful.
